Old link-building is broken

In an AI-first search landscape, our SaaS clients earn brand visibility through digital PR, brand mentions and strategic link-building
See how we build real authority
Trusted by 100+ SaaS leaders
Stop wasting money on outdated link building strategies that won’t rank you in the era of AI search.
Chaos without Ethical
Control with Ethical
Scale fast
Resources
Competition
Frustration
Low quality
Weak links
Stuck
Expert team
Quality
SEO goals
Unique links
Personalised
Support
Control

You need quality links, but are tired of low impact, no pre-approval & generic tactics?

You’re under pressure to scale fast post-funding and need more resources to keep up with the competition
Instantly scale link building with an expert team matching your SEO goals and quality metrics.
Your current links mostly come from generic Slack exchanges or low-quality sites everyone else uses.
Get unique links that your competitors can’t replicate through personalized manual outreach and Digital PR
Your current links mostly come from generic Slack exchanges or low-quality sites everyone else uses.
Get unique links that your competitors can’t replicate through personalized manual outreach and Digital PR

Not sure where to start?

Book a strategy call
Recent success story
Through SEO and digital PR, we achieved a 246% conversion Goal Improvement and nearly 90 000 organic visits per month for Messente.

Ethical offers two service pillars for SaaS organic growth

We combine proven ethical practices with forward-thinking strategies to build lasting brand authority and search visibility in search engine and large language models.

Foundational link building

Advanced link building and LLM visibility

  • 100% manual outreach
  • No Link farms or paid placements
  • Niche-Relevant SaaS websites
  • Website Pre-approval Possibility 
  • Transparent and safe Reporting infrastructure
  • Pay as you go. No long-term contracts.
  • Get links that your competitors can’t gain
  • No fake PR — only real, earned media coverage
  • Pre-approved content and topics
  • Content rooted in your data, insights, or expertise
  • Guaranteed number of links per campaign
Niche edits (link insertions)
We place your link naturally within relevant, existing articles.
Reactive PR campaigns
We monitor industry trends and pitch your insights to journalists in real time.
Guest posts
100% manual outreach to quality publications—no link farms or paid placements.
Data-Led digital PR
We turn your internal data—or original research—into stories journalists want to cover, earning backlinks from top media.
Regular listicle inclusion
We get your brand included in the listicle articles.
Creative listicle insertions
We get your brand into top-ranking listicles, often by creating valuable content on your site to enable unique exchange opportunities.

Not sure what to choose or how to grow organically?

Book a strategy call
Ethical have proven to be a trustworthy and transparent SEO partner. Something that is very hard to find in that field. I can be confident that they are doing quality work while I focus on other tasks.
Ethical SEO has acquired quality backlinks, meeting valuable KPIs regarding traffic, domain authority, and online visibility. The team has delivered on time and met quality requirements, so the client's investment has increased.
The cooperation was cut short due to outside factors. However, Ethical SEO delivered links that were satisfactory to the client. Although the team was new in the industry, their processes were in place and everything was communicated clearly.
Clutch
5
reviews

Ethical workflow

We don’t just build links — we help SaaS brands show up where AI and people actually look.
Konstantin Sadekov
CEO and Co founder

Your trust & security:
our top priority

Our infrastructure is aligned with ISO 27001 for information security management, keeping your data secured.

Professional indemnity insurance covers our operations, ensuring your business is protected and our service stays accountable.

Our company maintains a robust Enterprise Resilience Program designed to ensure business continuity and disaster recovery in the event of any disruptions

Frequently Asked Questions

How do you report on progress and results?

You'll receive regular, comprehensive reports showing outreach efforts, secured placements, and the impact on key metrics. Our custom reporting platform provides full transparency into our work and your results, with both technical SEO metrics and business-focused outcomes.

What makes you different from other link building agencies?

Our ethical approach, SaaS specialization, transparent reporting infrastructure, and dual focus on both traditional link building and forward-thinking LLM visibility set us apart. We're building not just for today's SEO but for tomorrow's search landscape.

Do you guarantee rankings or specific results?

We don't guarantee specific rankings as search algorithms consider numerous factors beyond backlinks. However, we do guarantee the delivery of high-quality links from relevant websites that follow ethical practices. Our track record shows these consistently improve rankings over time.

What information do you need to get started?

To begin effectively, we need: your key target keywords, priority pages for link building, competitor insights, any previous link building efforts, and your business goals. Don't worry if you don't have all of this—our discovery process will help identify what's needed.

What makes your links better than other agencies?

Three key differentiators: 1) 100% manual outreach to relevant, quality websites (no PBNs or link farms), 2) In-content contextual links (not author bios or footers), and 3) Our focus on topical relevance ensures links come from sites that actually matter to your audience and Google.

Do you work with companies outside the SaaS industry?

While we specialize in SaaS and have deep expertise in this sector, we do selectively work with companies in related B2B technology fields. Our specialized knowledge is most valuable to software and technology-focused businesses.

How many links does my SaaS website need?

This varies based on your specific goals, competition, and current SEO position. During our initial strategy session, we'll analyze your situation and recommend an appropriate volume and pace of link acquisition based on the backlink gap analysis.

How long until we see results?

Link building is a long-term strategy. Most clients begin seeing measurable improvements in rankings and organic traffic within 3-4 months, with significant results typically appearing after 6 months of consistent effort. We provide regular reporting so you can track progress.

Is website pre-approval available?

Yes, we offer website pre-approval as an optional add-on service for our Foundational Link Building services. This gives you full control over where your links appear, ensuring alignment with your brand standards and target audience.

How do you vet backlink quality?

We employ a comprehensive, multi-factor evaluation process to ensure only high-quality, relevant backlinks that will positively impact your SEO:

  1. Domain Authority Metrics: We assess Domain Rating by Ahrefs to ensure links come from authoritative sources.
  2. Organic Traffic Verification: We analyze both domain and page-level organic traffic estimates via Ahrefs, prioritizing pages that already attract relevant visitors.
  3. Content Relevance: We ensure the linking page's content aligns with your industry and target audience for maximum SEO benefit.
  4. Link Profile Analysis: We evaluate the inbound/outbound link ratio to avoid link farms and sites with excessive outgoing links.
  5. Social Signals: We verify legitimate social media presence (especially LinkedIn) as a trust indicator of real businesses and publications.
  6. Topical Cleanliness: We examine outgoing link anchors to ensure the site doesn't link to questionable industries (gambling, adult content, etc.).
  7. Ranking Analysis: We review top pages and keywords to confirm the site ranks for relevant topics, not just generic terms used for traffic manipulation.

This rigorous vetting process ensures every link we build contributes positively to your site's authority and helps protect your brand from association with low-quality or potentially harmful websites.

What are your pricing options?

Our regular Link-Building services start at 300 USD per link, and digital PR campaigns start at 5000 USD per campaign (with 10 guaranteed backlinks). We offer customized packages based on your specific goals and requirements.We operate on a performance basis — you only pay after links are live and verified.

Why does it matter?
  • Risk control: Staying inside Google’s rules avoids manual actions and sudden traffic drops that disrupt revenue forecasts.

  • Brand equity: Placements on credible sites improve brand perception—useful for both buyers and investors.

  • Compounding value: Links gained legitimately remain in place and keep boosting rankings, so the cost per lead falls over time instead of spiking after a penalty cleanup.

Unfortunately, in the link-building industry, there are a lot of shady websites that manipulate domain rating and organic traffic data

What is Ethical SEO

It’s the practice of earning backlinks in ways Google explicitly allows: we contact relevant sites one-to-one or run digital-PR campaigns that journalists choose to cover. We never buy links, automate spam, or use tactics designed to game the algorithm.