Ethical link building: boost your search visibility with off-page SEO services

We help SaaS businesses get niche-relevant backlinks and boost their rankings ahead of their competitors.
Get ethical backlinks
Trusted by 100+ SaaS leaders
Why SaaS companies with strong in-house teams still choose to work with us.
Book a strategy call

Concentrate on what You do best and leave heavy-weight off-page SEO activities to us

Link building is a resource-consuming activity that sometimes doesn’t bring expected results in-house.

If not done right, you could end up spending thousands of money buying low-quality links that don’t move the needle or worse could lead to your site getting penalized.

Grow online ahead of Your competitors without increasing your in-house team

Finally, you can now grow online ahead of your competitors and expand the backlink profile for your project with the highest quality thematic links without expanding your team
Book a strategy call
Our rating on Clutch
5.0
( 5 reviews )

"We're getting demos from ChatGPT searches now"

Hrvoje, Senior Marketing Manager at Younium, shares how Ethical SEO's listicle blog strategy is bringing them real leads through AI searches. When your SEO works in ChatGPT, you know you're working with the right agency.

Hrvoje Magić
Senior Marketing Manager at Younium

What made the difference:
→ Best pitch with actually relevant link examples
→ Fast adaptation (no 6-month delays to change strategy)
→ Clean reporting & quick feedback loops
→ Consistent delivery on promised results

JB Jezequel
Co-founder of Evaboot

No cheap marketplace backlinks. Just real outreach, high-quality placements on relevant websites, and a team that actually delivers on what they promise.

Svetlana Lepikhova
CMO at MightyCall

Here's what Bastien loves about working with Ethical SEO:
→ Backlinks built for Google AND AI search visibility
→ Fast delivery with zero micromanagement needed
→ Monthly priority adjustments based on his content strategy
→ Quick communication when strategy shifts

Bastien Paul
co-founder & CEO of Hublead

Ethical SEO has acquired quality backlinks, meeting valuable KPIs regarding traffic, domain authority, and online visibility. The team has delivered on time and met quality requirements, so the client's investment has increased

Christoph Huebner
Chief Nomad & Insurance Broker, NOMADS.insure

Ethical have proven to be a trustworthy and transparent SEO partner. Something that is very hard to find in that field. I can be confident that they are doing quality work while I focus on other tasks.

Taavi Rebane
Head of marketing, Messente

The cooperation was cut short due to outside factors. However, Ethical SEO delivered links that were satisfactory to the client. Although the team was new in the industry, their processes were in place and everything was communicated clearly.

Siim Sild
SEO Manager, Fractory

Never worry about Google penalties with Ethical link building

Premium off-page SEO services for SaaS

We at “Ethical” provide quality-driven link-building services tailored to your SaaS business needs

Based on more than 10 years of experience we’ve put together proven quality control measures to make sure you’re only getting the best links that your site truly needs.
Our work is based on the following principles and core values
Ethical link building
We earn links through building relationships instead of buying them.
High DR, thematic, and niche relevant links
We focus only on high DR websites that are relevant to your thematic.
Understanding of the full marketing mix
Working as marketers we realized that SaaS businesses are lacking ethical ways of increasing search ranking with backlinks.
Social responsibility
We only work with socially responsible companies, meaning we do not support gambling, loans or other shady industries.

Our process

Send us a request naming your biggest competitors

Send us a request and we will schedule a meeting to go through the potential project.

Agree on project goals and get the proposal

As soon as we agree on the scope of the project and timelines we can start working.

Onboarding and content assessment

We set up onboarding with our project manager. Before that, we send a questionnaire with a set of questions, assess your content quality and plan our strategy.

Email and persona setup

Setting the persona we will be using for the campaign. We set up a corporate email to match your brand in this step. We pay attention to SFP, DKIM, and email warm-up as this is core for the campaign’s success. Otherwise, emails will go to spam.

Outreach prospect list preparation and manual quality assessment

Based on the topic, we create a list of potential places for cooperation. We manually filter them using DR requirements and Trust/Flow citation ratio, which shows the website’s authority.

Outreach phase with highly targeted personalized emails

We set up an outreach campaign using our methodology that helps to increase open and response rates. We personalize emails and build relationships first.

Monthly reporting and retrospective audits

We provide monthly reports and conduct retrospective audits of the projects to make campaigns more efficient and make you more confident in what we do together.

Link status tracking

We track the status of the links, and in case something is deleted, we are ready to substitute that with another backlink.

With Ethical you can expect

Transparent reporting at each stage of the project
Pay only for links that you get
Earn links instead of buying them

Frequently Asked Questions

How many links does my SaaS website need?

This varies based on your specific goals, competition, and current SEO position. During our initial strategy session, we'll analyze your situation and recommend an appropriate volume and pace of link acquisition based on the backlink gap analysis.

How do we evaluate the quality of backlinks?

We employ a comprehensive, multi-factor evaluation process to ensure only high-quality, relevant backlinks that will positively impact your SEO:

  1. Domain Authority Metrics: We assess Domain Rating by Ahrefs to ensure links come from authoritative sources.
  2. Organic Traffic Verification: We analyze both domain and page-level organic traffic estimates via Ahrefs, prioritizing pages that already attract relevant visitors.
  3. Content Relevance: We ensure the linking page's content aligns with your industry and target audience for maximum SEO benefit.
  4. Link Profile Analysis: We evaluate the inbound/outbound link ratio to avoid link farms and sites with excessive outgoing links.
  5. Social Signals: We verify legitimate social media presence (especially LinkedIn) as a trust indicator of real businesses and publications.
  6. Topical Cleanliness: We examine outgoing link anchors to ensure the site doesn't link to questionable industries (gambling, adult content, etc.).
  7. Ranking Analysis: We review top pages and keywords to confirm the site ranks for relevant topics, not just generic terms used for traffic manipulation.

This rigorous vetting process ensures every link we build contributes positively to your site's authority and helps protect your brand from association with low-quality or potentially harmful websites.

What is your turnaround time?

Usually, 2-4 weeks, depending on the number of links to be built.

Is link pre-approval available?

Yes, we offer website pre-approval as an optional add-on service for our Foundational Link Building services. This gives you full control over where your links appear, ensuring alignment with your brand standards and target audience.

What types of links do you build?

In-content type of links done through manual PR outreach. If you’d like to see a sample of links feel free to message us.

Send us a request naming your competitors and get a free Gap Analysis
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