What made the difference:
→ Best pitch with actually relevant link examples
→ Fast adaptation (no 6-month delays to change strategy)
→ Clean reporting & quick feedback loops
→ Consistent delivery on promised results
No cheap marketplace backlinks. Just real outreach, high-quality placements on relevant websites, and a team that actually delivers on what they promise.
Here's what Bastien loves about working with Ethical SEO:
→ Backlinks built for Google AND AI search visibility
→ Fast delivery with zero micromanagement needed
→ Monthly priority adjustments based on his content strategy
→ Quick communication when strategy shifts
Ethical SEO has acquired quality backlinks, meeting valuable KPIs regarding traffic, domain authority, and online visibility. The team has delivered on time and met quality requirements, so the client's investment has increased
Ethical have proven to be a trustworthy and transparent SEO partner. Something that is very hard to find in that field. I can be confident that they are doing quality work while I focus on other tasks.
The cooperation was cut short due to outside factors. However, Ethical SEO delivered links that were satisfactory to the client. Although the team was new in the industry, their processes were in place and everything was communicated clearly.
Our philosophy is rooted in two core principles.
We play the long game. We focus exclusively on long-term marketing strategies that are safe for the brands we work with. We don't use risky short-term tactics that might deliver quick wins but could ultimately damage your brand's reputation and rankings.
We never pay for backlinks. When it comes to link building, we build genuine relationships with other companies — not transactional ones. We earn links through value, not bribes.
Most agencies optimize for Domain Rating or traffic spikes that never convert. They build cheap links that do not influence commercial search intent. We tie every campaign directly to pipeline forecasting. Our work focuses entirely on revenue-driven growth, which is why we have driven results for companies like Messente after other agencies failed.
We use white-hat, penalty-proof methods. We never use rented links, link farms, or PBNs. Because we earn placements through manual outreach and data-led Digital PR on legitimate sites, your domain authority grows safely.
Large Language Models like ChatGPT and Perplexity do not rank brands. They mention them based on their training data, which relies heavily on high-authority platforms, and we build your brand presence in those specific sources. We measure success using AI Visibility Reports that track exactly how often your brand appears when buyers ask LLMs for recommendations.
Most agencies sell volume. They use Private Blog Networks or pay for placements on link farms. We run manual outreach to real SaaS websites. Every placement passes a strict quality check before it goes live. If a link is removed during the first year, we replace it at no cost.
No. Quality drops when agencies hand off execution to junior freelancers or rely on automated tools to hit quotas. We keep our client roster small and maintain an in-house team of subject matter experts.
You work directly with a dedicated account manager and our core in-house team of SEO strategists, outreach specialists, and writers. We do not bait-and-switch by having founders sell the deal, and juniors run the campaign.
We give you the exact numbers you need for the board. Before you sign, we build a forecasting model showing how links and rankings will translate into traffic, leads, and pipeline. Past SaaS clients have added $1M to $3M in pipeline from organic search in their first year with us.
We focus mostly on SaaS companies, typically post-seed or Series A, with $2M or more in funding. This focus means we understand the specific sales cycles, pipeline metrics, and buyer intent that SaaS marketing leaders need to report to their boards. In some cases, we do selectively work with companies in related B2B technology fields because we have a wide pool of talent with rich backgrounds, but we definitely don't work in niches like gambling.
SEO compounds over time. You will start seeing movement in rankings and initial traffic within the first 90 days. Our typical results of 40 to 100 percent organic traffic growth and measurable pipeline impact happen over a 12-month timeline.
"We're getting demos from ChatGPT searches now"
Hrvoje, Senior Marketing Manager at Younium, shares how Ethical SEO's listicle blog strategy is bringing them real leads through AI searches. When your SEO works in ChatGPT, you know you're working with the right agency.