AI SEO Agency for SaaS

We deliver predictable pipeline growth in Google & LLMs — powered by ethical link building, content marketing, Reddit, and Wikipedia authority.
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Trusted by 100+ SaaS leaders
Why SaaS companies with strong in-house teams still choose to work with us.
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If you're only building for Google rankings, you're invisible for half the buying journey and you don't know which half is costing you the most. We build presence in both.
Chaos without Ethical
Control with Ethical
Stalling growth
Content doesn’t convert
Weak links
No AI visibility
Poor reporting
Organic growth
ICP-mapped content
Manual outreach
Clients from AI search
Predictable pipeline

Your team is good at SEO. They just can't do the work of five people.

Your content ranks for informational queries, attracting readers who won't convert.
Content mapped to your ICP with the exact topics and pages your buyers search at every stage.
Your link building comes from the same Slack exchanges and outreach tools everyone else uses.
Ethical link building through 100% manual outreach for link insertions, guest posts, and Digital PR your competitors can't replicate.
You rank on page one of Google. But when a buyer asks ChatGPT, "What's the best platform for X?" your brand isn't in the answer.
We build your presence on the sources AI models train on, such as editorial publications, comparison articles, and social platforms.

Not sure where to start?

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Recent success story
What happens when an in-house team gets a real partner
Messente had a marketing team. They needed scale, and through SEO and digital PR, we achieved a 246% conversion goal improvement and nearly 90,000 organic visits per month.
Our SaaS clients add $1–3M pipeline from organic in year one.

Three ways we extend your team's capacity

We take the execution load your team doesn't have bandwidth for, without sacrificing the quality your brand requires.

Organic growth

We turn content into commercial pipeline, not just page views

Ethical link building

Links your competitors can't replicate, built through manual outreach

AI & LLM visibility

We make sure AI recommends you and says the right things about you
  • Keyword strategy built around commercial intent: what buyers search when they're choosing
  • Articles and landing pages built to convert inbound traffic to pipeline
  • Content update cycles that recover underperforming assets based on Google signals
  • Technical SEO foundation for sustainable compounding growth
  • Link insertions via personalised outreach to niche-relevant sites
  • Guest posts on niche-relevant SaaS websites and publications
  • Digital PR for reactive campaigns and original data studies for editorial mentions
  • No PBNs, no link farms, no paid placements. 100% manual.
  • Inclusion in the best-of lists and comparison articles buyers use to evaluate tools
  • Accurate brand narrative across the sources AI uses to describe your product
  • LLM visibility tracking across ChatGPT, Gemini, and Perplexity
  • Social signal building across the platforms AI uses as training sources

Not sure how to extend your team without adding headcount?

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Hrvoje, Senior Marketing Manager at Younium, shares how Ethical SEO's listicle blog strategy is bringing them real leads through AI searches. When your SEO works in ChatGPT, you know you're working with the right agency.
Ethical have proven to be a trustworthy and transparent SEO partner. Something that is very hard to find in that field. I can be confident that they are doing quality work while I focus on other tasks.
Ethical SEO has acquired quality backlinks, meeting valuable KPIs regarding traffic, domain authority, and online visibility. The team has delivered on time and met quality requirements, so the client's investment has increased.
The cooperation was cut short due to outside factors. However, Ethical SEO delivered links that were satisfactory to the client. Although the team was new in the industry, their processes were in place and everything was communicated clearly.
Clutch
5
reviews

Ethical workflow

We don’t just build links — we help SaaS brands show up where AI and people actually look.
Konstantin Sadekov
CEO and Co-founder

Your trust & security:
our top priority

Our infrastructure is aligned with ISO 27001 for information security management, keeping your data secured.

Professional indemnity insurance covers our operations, ensuring your business is protected and our service stays accountable.

Our company maintains a robust Enterprise Resilience Program designed to ensure business continuity and disaster recovery in the event of any disruptions.

Frequently Asked Questions

What Does Ethical SEO Mean?

Our philosophy is rooted in two core principles.

We play the long game. We focus exclusively on long-term marketing strategies that are safe for the brands we work with. We don't use risky short-term tactics that might deliver quick wins but could ultimately damage your brand's reputation and rankings.

We never pay for backlinks. When it comes to link building, we build genuine relationships with other companies — not transactional ones. We earn links through value, not bribes.

We tried SEO with another agency, and it didn't work. Why would this be different?

Most agencies optimize for Domain Rating or traffic spikes that never convert. They build cheap links that do not influence commercial search intent. We tie every campaign directly to pipeline forecasting. Our work focuses entirely on revenue-driven growth, which is why we have driven results for companies like Messente after other agencies failed.

What if Google penalises us for link building?

We use white-hat, penalty-proof methods. We never use rented links, link farms, or PBNs. Because we earn placements through manual outreach and data-led Digital PR on legitimate sites, your domain authority grows safely.

How does AI search visibility actually work, and how do you measure it?

Large Language Models like ChatGPT and Perplexity do not rank brands. They mention them based on their training data, which relies heavily on high-authority platforms, and we build your brand presence in those specific sources. We measure success using AI Visibility Reports that track exactly how often your brand appears when buyers ask LLMs for recommendations.

How is your link-building different from what every other agency does?

Most agencies sell volume. They use Private Blog Networks or pay for placements on link farms. We run manual outreach to real SaaS websites. Every placement passes a strict quality check before it goes live. If a link is removed during the first year, we replace it at no cost.

Will quality drop as we scale?

No. Quality drops when agencies hand off execution to junior freelancers or rely on automated tools to hit quotas. We keep our client roster small and maintain an in-house team of subject matter experts.

Who actually works on our account after we sign?

You work directly with a dedicated account manager and our core in-house team of SEO strategists, outreach specialists, and writers. We do not bait-and-switch by having founders sell the deal, and juniors run the campaign.

How do I justify this budget to my CEO or investors?

We give you the exact numbers you need for the board. Before you sign, we build a forecasting model showing how links and rankings will translate into traffic, leads, and pipeline. Past SaaS clients have added $1M to $3M in pipeline from organic search in their first year with us.

Do you work with companies outside the SaaS industry?

We focus mostly on SaaS companies, typically post-seed or Series A, with $2M or more in funding. This focus means we understand the specific sales cycles, pipeline metrics, and buyer intent that SaaS marketing leaders need to report to their boards. In some cases, we do selectively work with companies in related B2B technology fields because we have a wide pool of talent with rich backgrounds, but we definitely don't work in niches like gambling.

How long until we see results?

SEO compounds over time. You will start seeing movement in rankings and initial traffic within the first 90 days. Our typical results of 40 to 100 percent organic traffic growth and measurable pipeline impact happen over a 12-month timeline.