Ethical SEO agency for SaaS business

Offering a holistic SEO approach, we don’t just rank websites – we elevate SaaS brands for real ROI. Dive into ethical link building, content marketing, and beyond traditional SEO services.
Frame 8
Messente logo white 1
MT logo
adobe logo
movavi logo

Concentrate on what You do best and leave heavy-weight SEO tasks to us

SEO, especially link building, demands expertise and resources. Done incorrectly, it’s not just about missed opportunities but potential financial losses and reputational risks.

Instead of gambling on low-quality links or facing penalties, rely on our comprehensive, ROI-focused approach that prioritizes genuine growth and brand safety.

What our customer say

Taavi Rebane

“Ethical have proven to be a trustworthy and transparent SEO partner. Something that is very hard to find in that field. I can be confident that they are doing quality work while I focus on other tasks.”

Taavi Rebane

Head of marketing, messente


Enhance your digital footprint without increasing your in-house team

No need to stretch your in-house resources to outpace the competition. Partner with us and amplify your online presence.

What we do

Our SaaS SEO services, are tailored to your business needs and goals.

We don't prioritize vanity metrics. Our team meticulously crafts strategies aligned with your goals, enhancing visibility and driving growth.​

Organic SEO Growth

From conducting competitor research and devising strategies, to creating content and building links.

Semantic Research

Go beyond usual keyword research and focus on clustering, semantic search and topical authority.

Ethical Link Building

Digital PR crafted to increase your website authority and keep safe your brand reputation with high authority backlinks.

Content marketing

We create high-quality, brand-aligned content that tackles all stages of your customer's journey or work on updating your old content.

Premium SEO Services for SaaS

We are a SaaS SEO agency comprised of 7 marketers with backgrounds in SaaS and startups.

Led by MBAs, skilled content marketers, and SEO experts with 10+ years of experience.

Our work is based on the following principles and core values

marketing mix

Understanding of the full marketing mix

Working as marketers we realized problems that SaaS businesses are facing and worked on various marketing activities and channels.


Social responsibility

We only work with socially responsible companies, meaning we do not support gambling, loans or other shady industries.

ethical links

Business ROI

We prioritize and meticulously align our strategies with your actual business goals.

high dr

High DR, thematic, and niche relevant links

We focus only on high DR websites that are relevant to your thematic.

How We Drive Organic SEO Growth


1. Send us a request naming your biggest competitors

Send us a request and we will schedule a meeting to go through the potential project.


2. Preliminary Audit and Project Goals

We assess the competitive landscape to have a proper picture and set up the goals


3. Onboarding and content assessment

We set up onboarding with our project manager. Before that, we send a questionnaire with a set of questions, assess your content quality and plan our strategy.


4. Comprehensive SEO and Content Audit

The quickest way to improve your results is to analyze your existing content for quick wins. We meticulously review each piece of content and, if necessary, suggest improvements with precise instructions.


5. Semantic Keyword Research and Monetization

We help establish topical authority by conducting semantic research and forming content clusters. A crucial part of this step involves identifying commercial keywords and developing a monetization strategy.


6. Content creation or updates

Depending on the project scope, we can help craft new content in the form of detailed SEO content briefs or full articles with illustrations. Additionally, we can enhance your existing content by rewriting old articles


7. Ethical Link Building

We set up a personalized outreach campaign using our methodology. We personalize emails and build relationships first. This will help to boost your content and acquire backlinks naturally by targeting niche relevant websites in your industry!


8. Monthly reporting and retrospective audits

We provide monthly reports and conduct retrospective audits of the projects to make campaigns more efficient and make you more confident in what we do together.

With Ethical you can Expect


Transparent reporting at each stage of the project


Assurance of timely delivery of all promised deliverables.

ethical links

High-quality content that fits seamlessly with your existing brand.

Link Building quality assurance


Still not convinced?

Check out how we achieved 246% conversion Goal Improvement and nearly 90 000 organic visits per month via SEO and Digital PR for Messente.

Ready to see the impact an Ethical SaaS SEO agency can offer?

Group 14 1

Grab attention and boost your website traffic.

Turn visitors into leads and boost sales.

With Ethical SEO, assure stakeholders and win Google’s trust.

Frequently Asked Questions

We emphasize an ethical SEO methodology, strictly following Google’s standards. Eschewing tactics like backlink purchases, we opt for genuine link-building. Our tactics aim for genuine, lasting outcomes rather than fleeting successes.

Our team invests time to grasp your unique business objectives. By doing so, we tailor an SEO strategy specifically for you, ensuring optimal outcomes.

Having background with AI we use smart SEO techniques that align with how Google thinks, diving into areas like ‘semantic SEO’, ‘Topical Authority’ and ‘keyword clustering’. Instead of just using individual keywords, we group similar ones together, making your site a go-to for certain topics. This helps boost your Google ranking better than just basic keyword tactics.

In-content type of links done through manual PR outreach. If you’d like to see a sample of links feel free to message us.

Please check our detailed SaaS link building guide 

The timeline for SEO projects can vary greatly depending on your specific goals, the current state of your website, and the competitive landscape. However, SEO is a long-term strategy and it usually takes at least 3-6 months to start seeing significant results. It’s important to remember that the most valuable and lasting SEO results are achieved over time, and not overnight. We work diligently to ensure progress is made and results are visible along the way.

Send us a request naming your competitors and get a free Gap Analysis

Scroll to Top