Our Founder, Konstantin Sadekov, spoke at the Shenzhen SEO Conference in China, presenting a case study on how strategic link building drives LLM visibility for B2B SaaS companies.
The talk focused on listicle guest posts and listicle insertions as one of the most effective ways to influence LLM training data and shape how AI models represent a brand. Konstantin walked through the exact process EthicalSEO uses to secure these placements — targeting existing "best of" and comparison listicles in a niche, and getting client brands inserted alongside relevant competitors and use cases.
He shared real results from client campaigns, showing how this approach measurably increased brand visibility and citations across AI search tools like ChatGPT and Perplexity, not just traditional rankings.
It was an outstanding conference overall. Beyond the talks, organizers gave attendees a look at China's tech side firsthand — including a visit to Baidu's offices and a ride in autonomous vehicles around Shenzhen.
