




Traditional SEO focuses on rankings. But rankings don't matter if they don't drive pipeline. AI search is different. If your brand is cited in AI answers, you get real pipeline.
If you don’t act now:
What made the difference:
→ Best pitch with actually relevant link examples
→ Fast adaptation (no 6-month delays to change strategy)
→ Clean reporting & quick feedback loops
→ Consistent delivery on promised results
No cheap marketplace backlinks. Just real outreach, high-quality placements on relevant websites, and a team that actually delivers on what they promise.
Here's what Bastien loves about working with Ethical SEO:
→ Backlinks built for Google AND AI search visibility
→ Fast delivery with zero micromanagement needed
→ Monthly priority adjustments based on his content strategy
→ Quick communication when strategy shifts
Ethical SEO has acquired quality backlinks, meeting valuable KPIs regarding traffic, domain authority, and online visibility. The team has delivered on time and met quality requirements, so the client's investment has increased
Ethical have proven to be a trustworthy and transparent SEO partner. Something that is very hard to find in that field. I can be confident that they are doing quality work while I focus on other tasks.
The cooperation was cut short due to outside factors. However, Ethical SEO delivered links that were satisfactory to the client. Although the team was new in the industry, their processes were in place and everything was communicated clearly.
While a traditional SEO audit tells you what's not working, an AEO audit tells you what you need to fix and how it affects your pipeline. In addition to providing guidance on improving Google rankings, we also offer tips on improving AI visibility, including ChatGPT, Gemini, and Perplexity. Our audits will provide you with estimates of the projected pipeline impact, rather than solely the number of visitors.
The most important technical elements for AEO are:
1. Indexing optimization (ensuring your high-value content can be crawled)
2. Rendering (if your site relies on JavaScript, use pre-rendering to ensure visibility for both search crawlers and LLMs)
3. Clearly identifying entity structures (so LLMs can properly identify your company, products, and relationships)
4. Content clarity (writing for both humans and AI)
5. Using schema markup for structured data (in order for AI systems to easily extract key pieces of information)
The AEO strategy is available for you to use regardless of whether or not you want to engage us. You are under no obligation to hire us; we simply provide you with a map and let you decide when and whether you would like to use our services.
You can expect to see quick wins within 2 to 4 weeks and full pipeline impact within 90 days of implementation. You won't have to wait 12 months to see results.
Traditional SEO focuses on optimizing for keywords through links, while AEO focuses on optimizing entity clarity, content readability, and schema-structured data. You need both types of optimization; however, since most agencies provide only traditional SEO services, we provide both services with a heavy emphasis on generating pipelines.
What you see for a pipeline from AEO will depend upon your specific keywords, competition, and business model; we'll provide forecasts based upon where you are. Most clients see between $1 million and $3 million in pipeline for year one; we provide the math to support this.
"We're getting demos from ChatGPT searches now"
Hrvoje, Senior Marketing Manager at Younium, shares how Ethical SEO's listicle blog strategy is bringing them real leads through AI searches. When your SEO works in ChatGPT, you know you're working with the right agency.