Our CEO, Konstantin Sadekov, joined a panel at the SaaS SEO Alliance conference in Delhi, India, alongside Stanislav Farkas, Anastasiia Krasiukova, and Boban Ilik to discuss link building for SaaS in the age of AI search.
The panel, "Beyond Backlinks: How SaaS Brands Build Authority in Search and AI," covered how authority is shifting from pure backlink acquisition toward a broader mix of signals: branded search demand, brand mentions and co-occurrence for LLMs, and community validation on platforms like Reddit.
Key discussion points included how AI models represent brands as entities in vector space, why the context surrounding links and mentions now matters as much as the link itself, and why building consensus on third-party platforms is becoming central to AI visibility.
The panel also covered practical content strategies — statistics pages, original data studies, and in-house data reports — that earn links without relying solely on outreach.
Thank you to everyone who attended and to those who stayed for the great follow-up questions.
And definitely thank you Saket for organizing the event.
